Marketing Guideline and Resources
This is a simplified, condensed version for quick reference. Vendors are encouraged to download the complete guide for a full understanding of all requirements and examples.
🎯 What You Need to Know
Display the Pre-Approval locked up logo correctly → Stay compliant to Terms and Conditions → Everyone wins
📋 Before You Start: Get Your Materials
1. Download Pre-approved Marketing Guide and Lockup Files
Detailed guide: Pre-Approved Solutions Lockup Image and Writeup user guide (PDF) (7.48MB) (62 pages with examples)
Working files: Pre-Approved Solutions Lockup working files (All logo formats)
2. Get Your Tracking Codes
Find Your QR Code & UTM (Self-service)
3. Watch How It's Done
Pre-Approved Solutions Lockup Image and Writeup video sharing (Step-by-step walkthrough)
🖥️ Digital Marketing (Websites, Emails, Ads)
What to use: Pre-approved Lockup + Your assigned UTM link + Required text
Required text: "SMEs are eligible for up to 50% Productivity Solutions Grant (PSG) support for the adoption of [solution name], a Pre-Approved Solution under the IMDA SMEs Go Digital programme."
Minimum lockup size: 40px wide
🖨️ Print Marketing (Brochures, Banners)
What to use:Pre-approved Lockup for print use + Your assigned QR code + Required text
Required text: Same as above
Minimum size: 25mm wide
✅ Quick Rules
DO:
Use the exact lockup as it is (don't change colours/fonts)
Use the write up as it is (don’t change the phrasing except for inserting your solution name)
Keep pre-approved solutions separate from other non-pre-approved solutions and/or grants
DON'T:
Say "50% discount" or "endorsed by IMDA"
Use lockup of IMDA logo in your email sign off
Put logo on busy backgrounds
Mix approved and non-approved solutions
📝 Before Publishing
Required: Fill out Vendor Compliance Declaration Form to acknowledge you will be compliant with the required guidelines, and you use the lockup and write up as is
One form per batch of marketing materials
New form needed for each new set of collaterals
If you are unsure or need to deviate from the guideline, please share your question or marketing collaterals to [email protected]
Submit artwork 5 days before use for approval
FAQ
Q: Who can I contact about marketing resources and guidelines?
A: Please list your specific questions about marketing resources and guidelines when contacting us at [email protected]. Do not send other any non-related questions.
Q: Why does the UTM links to Digital health check page instead of my solution?
A: According to IMDA's guidelines, the lockup must hyperlink back to the CTOaaS Digital Health Check webpage. This is a mandatory requirement for all vendors using the IMDA Pre-Approved Solution lockup. Your unique UTM link is provided for tracking purposes while maintaining this required destination.
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