# Marketing Guideline and Resources

🎯 What You Need to Know

Display the Pre-Approval locked up logo correctly → Stay compliant to Terms and Conditions → Everyone wins

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📋 **Before You Start: Get Your Materials**

1\. **Download Pre-approved Marketing Guide and Lockup Files**

* **Detailed guide:**  <https://go.gov.sg/pabrandingguide>
* **Working files**: <https://go.gov.sg/preapprovallockupfiles>   *(All logo formats)*

2\. **Get Your Tracking Codes**

* [**Find Your QR Code & UTM**](https://preapproval-guide.imda.gov.sg/maintaining-your-contract-status/how-to-keep-my-status-as-a-pre-approved-vendor/marketing-guideline-and-resources/locating-qr-code-and-utm) *(Self-service)*

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🖥️ **Digital Marketing (Websites, Emails, Ads)**

**What to use:** Pre-approved Lockup + Your assigned UTM link + Required text

**Required text:** *"SMEs are eligible for up to 50% Productivity Solutions Grant (PSG) support for the adoption of \[solution name], a Pre-Approved Solution under the IMDA SMEs Go Digital programme."*

**Minimum lockup size:** 40px wide

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🖨️ **Print Marketing (Brochures, Banners)**

**What to use:** Pre-approved Lockup for print use  + Your assigned QR code + Required text

**Required text:** Same as above

**Minimum size:** 35mm wide

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✅ **Quick Rules**

**DO:**

* Use the exact lockup as it is (don't change colours/fonts)
* Use the write up as it is (don’t change the phrasing except for inserting your solution name)
* Keep pre-approved solutions separate from other non-pre-approved solutions and/or grants

**DON'T:**

* Say "50% discount" or "endorsed by IMDA"
* Use lockup of IMDA logo in your email sign off
* Put logo on busy backgrounds
* Mix approved and non-approved solutions

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📝 **Before Publishing**

**Required:** [Fill out Vendor Compliance Declaration Form](https://form.gov.sg/698d92e9d362ebb5c91e02c7) to acknowledge you will be compliant with the required guidelines, and you use the lockup and write up as is

* One form per batch of marketing materials
* New form needed for each new set of collaterals
* If you are unsure or need to deviate from the guideline, please share your question or marketing collaterals to <smesgodigital_comms@imda.gov.sg>
* Submit artwork 5 days before use for approval

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FAQ

Q: **Who can I contact about marketing resources and guidelines?**

A: Please list your specific questions about marketing resources and guidelines when contacting us at <smesgodigital_comms@imda.gov.sg>. **Do not send other any non-related questions.**

Q: **Why does the UTM links to Go Digital Advisor page  instead of my solution?**

A: According to IMDA's guidelines, the lockup must hyperlink back to the SMEs Go Digital **Go Digital Advisor** webpage. This is a mandatory requirement for all vendors using the IMDA Pre-Approved Solution lockup. Your unique UTM link is provided for tracking purposes while maintaining this required destination.
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