Marketing and Sales Content Generation
Leverage AI to create customised marketing materials by automating creation of social media posts, advertisements, emails, and images, while providing campaign ideation support and market insights to enhance marketing effectiveness and sales strategies.
Please review all requirements. Your solution must meet all 🔴 mandatory requirements to qualify.
18.01🔴
Gen AI Solutions in this category must be able to utilise GenAI functionality to understand the company's marketing and/or sales requirements and generate new and relevant content (text, images, videos, audio, reports etc) based on the context. Such solutions are typically based on Large Language Model(s), Multimodal Large Language Models (MLLMs), Text-Image Model, etc (may be proprietary or otherwise). Solutions which generate templated marketing or sales content and which are unable to adapt its outputs based on the company's inputs/prompts do not qualify for this solution category.
18.02🔴
Risk mitigation briefing Does the vendor commit to conducting a briefing (online or in-person) for each potential client before client purchases the solution, to ensure that each client is aware of the risks associated with using the Generative AI solution for its business (e.g. accuracy, bias, reliability, toxicity, IP infringement, privacy etc), and the best practices to mitigate these risks (e.g. setting escalation criteria, out-of-bounds markers etc)? Note: 1) Vendors must adequately brief SME participants on these associated risks to ensure responsible Gen AI solution usage. Vendors will also be required to secure SMEs’ acknowledgement of the associated risks before provisioning the solution (e.g. via the customer quotation / contract 2) Vendors may also consider offering documentation or further information about their models’ training data to their clients. Provide the briefing materials (e.g. slides, pre-recorded video) which will be used to brief each client on the risks of using the Generative AI solution, and risk mitigation measures. 3) Provide a template of the customer quotation / contract where each client's acknowledgement of this briefing will be secured.
18.03🔴
Set-up and user platform/interface a) Does your solution enable the company to perform the following functions during set-up and usage? • Upload company-specific knowledge base, brand voice and image, and requirements in varied formats (e.g. brand guide, sample marketing/sales materials, marketing brief etc) to contextualize generated outputs;
18.04🔴
b) Can your solution fulfil at least ONE of the following below? • (for sales & marketing asset generation) Create sales & marketing assets tailored for the different audience groups; • (for market research) Define market research parameters and organise/manage the generated insights/reports on a single dashboard; Note: The solution platform & interface should be tailored specifically to support the company in achieving marketing-/sales-focused outcomes (i.e. should not be a general-purpose, non-specialised tool for content generation).
18.05🔴
Direct integrations Can your solution be connected to at least TWO of the digital platforms/channels (e.g. via APIs or plug-ins) to streamline data collection and/or publishing of generated content? • Social media platforms (e.g. Facebook, Instagram, LinkedIn) • Content management systems (e.g. Wordpress, Wix) • E-commerce platforms (e.g. Shopify, Shopee) • Messaging apps (e.g. WhatsApp, Telegram) • Email (e.g. Outlook) • Search engines (e.g. Google) • Customer Relationship Management (CRM) system • Marketing Campaign Tools
18.06🔴
Solution capabilities Does your solution demonstrate at least THREE of the following capabilities adequately? • Short-form or long-form copywriting (text) generation and writing optimization; • Visual or audio content generation (images, animations, videos, music etc); • Ability to customise and personalise marketing collaterals or sales outreach (e.g. emails) based on customers profile and requirements; • Ability to convert marketing & sales content from one format to another (e.g. blog post to video; image to product description etc); • Tools to facilitate development and/or evaluation of new marketing & sales campaign concepts, content ideas, or product innovations; • Tools to improve effectiveness of marketing or sales content generated (e.g. SEO research and optimization, A/B Testing etc); • Ability to perform market research on consumer audiences or competitors and track market trends in real-time; • Generate actionable insights in the form of dashboards or research reports to enhance marketing or sales campaigns
18.07
Training and self-learning Can your solution be trained to improve the quality and relevance of content generated? For example: • Reinforcement learning based on automated performance tracking/analytics of the published marketing or sales content • Learning whenever a human agent manually edits the generated content, or refines the original prompt / layers on additional instructions to improve the generated content • Manual "supervised" training based on user ratings of the generated content
18.08
Analytics and reporting Can your solution track performance of the published marketing or sales content (e.g. user interactions with social media content; sales conversion rates) on a single dashboard, and generate reports on key performance metrics or customer/market insights?
18.09
Languages Can your solution support content generation or market research in more than ONE language, other than English? (e.g. Simplified/Traditional Mandarin, Bahasa Melayu, Tamil etc)
18.10
Safeguards against IP infringement Does your solution include in-built safeguards against IP infringement (e.g. Plagiarism Checker)?
18.11
Mandatory to answer
Does your solution collect, processes or stores personal data*? *Personal data refers to data about an individual who can be identified from that data, or from that data and other information to which the organisation has or is likely to have access. e.g. Full Name, Passport/NRIC Number, Personal Phone Number, Personal Email Address, Home Address, Medical Records, etc.
18.12
🔴Mandatory if response to 18.11 is Yes
Security Vulnerability Assessment Has your company had a security vulnerability assessment of your solution conducted by a qualified third party within the last 12 months? If you are a reseller of the solution, please confirm with your product principal that they have had a security vulnerability assessment of their solution conducted by a qualified third party within the last 12 months. If the answer is yes, please provide the name of the third-party assessor and the date of the assessment test in the comment field. Note: [1] Qualified 3rd party include Cybersecurity companies accredited under Accreditation@SGD Programme； CREST-Certified companies or companies with equivalent certifications. Example of equivalent certifications can include, but not limited to: Offensive Security Certified Professional (OSCP); EC-Council Certified Security Analyst (ESCA [V10]); GIAC Penetration Tester (GPEN) and etc [2] Vendors need to submit vulnerability assessment report (dated maximum 1 year ago from checklist submission date) in the online submission portal. The submission will be rejected if vendors are unable to provide this documentation within 1 month from checklist submission date. [3] Vendors who cannot fulfil point [1] and [2] will be rejected.
18.13
Project Moonshot Has your solution undergone evaluation by Project Moonshot? Project Moonshot is a LLM Evaluation Toolkit, designed to integrate benchmarking, red teaming and testing baselines. It helps developers, compliance teams, and AI system owners manage LLM deployment risks by providing a seamless way to evaluate their applications’ performance, both pre- and post-deployment. More information on Project Moonshot is provided at https://aiverifyfoundation.sg/project-moonshot/
Please provide the report generated by Project Moonshot upon completion of the evaluation, where vendors are required to test their Gen AI system with the benchmarks stated below, which are available on Project Moonshot: • MLCommons AI Safety Benchmark - Hate • Bias Benchmark for QA (BBQ) • UCI Adult Dataset
Complete the Moonshot testing form. https://form.gov.sg/6699c08bfc8b1217e4d6662e
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