Marketing and Sales Content Generation
Leverage AI to create customised marketing materials by automating creation of social media posts, advertisements, emails, and images, while providing campaign ideation support and market insights to enhance marketing effectiveness and sales strategies.
Instructions
This page helps you prepare "Solution Requirements" section in Vendor Management Portal and you will see the exact questions and flow.
🔴 Mandatory questions: Must answer "Yes" to continue
🟡 Preferred questions: Can answer either way and continue
Follow the question flow as indicated
Q1 🔴 Mandatory - Gen AI
Main Question: Does your solution utilise GenAI functionality to understand the company's marketing and/or sales requirements and generate new and relevant content (text, images, videos, audio, reports, etc.) based on the context?
Requirements: [1] The solution platform and interface should be tailored specifically to support the company in achieving marketing- and sales-focused outcomes (i.e. should not be a general-purpose, non-specialised tool for content generation). [2] Solutions which generate templated marketing or sales content and which are unable to adapt its outputs based on the company's inputs and prompts do not qualify for this solution category.
🔴 Answer: ○ Yes [Next: Q2] ○ No [⚠️ Cannot Proceed]
Q2 🔴 Mandatory - Risk Mitigation Briefing
Main Question: Does the vendor commit to conducting a briefing (online or in-person) for each potential client before client purchases the solution, to ensure that each client is aware of the risks associated with using the Gen AI solution for its business, and the best practices to mitigate these risks?
Requirements: [1] Vendors must adequately brief SME participants on these associated risks to ensure responsible Gen AI solution usage. Vendors will also be required to secure SMEs' acknowledgement of the associated risks before provisioning the solution. [2] Vendors may also consider providing documentation or further information about their models' training data to their clients.
Submission Requirements: Please submit the following documents: a. Briefing materials (e.g. slides, pre-recorded video, etc.) that will be used to brief each client on the risks of using the Gen AI solution (e.g. accuracy, bias, reliability, toxicity, IP infringement, privacy, etc.) and risk mitigation measures (e.g. setting escalation criteria, out-of-bounds markers, etc.) b. Template of the customer quotation or contract where each client's acknowledgement of this briefing will be secured
Click "Yes" to confirm you have completed the instructions.
🔴 Answer: ○ Yes [Next: Q3] ○ No [⚠️ Cannot Proceed]
Upload Supporting Document Required: [File Upload] Text Elaboration Required: [Text Box for Description/Details]
Q3 🔴 Mandatory - Knowledge Base Upload
Main Question: Does your solution enable the company to upload company-specific knowledge base, brand voice and image, and requirements in varied formats (e.g. brand guide, sample marketing/sales materials, marketing brief, etc) to contextualise generated outputs?
🔴 Answer: ○ Yes [Next: Q4] ○ No [⚠️ Cannot Proceed]
Q4 🔴 Mandatory - Marketing Asset Generation
Main Question: Does your solution enable the company to perform at least ONE of the following functions?:
Functions: a. Sales and Marketing Asset Generation: Create sales and marketing assets tailored for the different audience groups b. Market Research: Define market research parameters and organise the generated insights and reports on a single dashboard
🔴 Answer: ○ Yes [Next: Q5] ○ No [⚠️ Cannot Proceed]
Q5 🔴 Mandatory - Direct Integration Connection
Main Question: Can your solution be connected to at least TWO of the digital platforms/channels/tools to streamline data collection and/or publishing of generated content?
Digital Platforms: a. Social media platforms (e.g. Facebook, Instagram, LinkedIn) b. Content management systems (e.g. Wordpress, Wix) c. E-commerce platforms (e.g. Shopify, Shopee) d. Messaging apps (e.g. WhatsApp, Telegram) e. Email (e.g. Outlook) f. Search engines (e.g. Google) g. Customer Relationship Management (CRM) system h. Marketing Campaign Tools
🔴 Answer: ○ Yes [Next: Q6] ○ No [⚠️ Cannot Proceed]
Q6 🔴 Mandatory - Content Generation Capabilities
Main Question: Does your solution demonstrate at least THREE of the following capabilities?
Content Generation Capabilities: a. Generate short-form or long-form copywriting (text) and optimise writing b. Generate visual or audio content (images, animations, videos, music, etc) c. Customise and personalise marketing collaterals or sales outreach (e.g. emails) based on customers profile and requirements d. Convert marketing and sales content from one format to another (e.g. blog post to video, image to product description, etc) e. Facilitate development and/or evaluation of new marketing & sales campaign concepts, content ideas, or product innovations f. Improve effectiveness of marketing or sales content generated (e.g. SEO research and optimisation, A/B Testing, etc) g. Perform market research on consumer audiences or competitors and track market trends in real-time h. Generate actionable insights in the form of dashboards or research reports to enhance marketing or sales campaigns
🔴 Answer: ○ Yes [Next: Q7] ○ No [⚠️ Cannot Proceed]
Q7 🟡 Preferred - Self-learning and Training Capabilities
Main Question: Can your solution be trained to improve the quality and relevance of the content generated?
Training Examples: a. Use reinforcement learning based on automated performance tracking and analytics of the published marketing or sales content b. Learn from instances when a human agent manually edits the generated content or refines the original prompt and layers on additional instructions to improve the generated content c. Enable manual "supervised" training based on user ratings of the generated content
🟡 Answer: ○ Yes [Next: Q8] ○ No [Next: Q8]
Q8 🟡 Preferred - Analytics and Reporting
Main Question: Can your solution track the performance of the published marketing or sales content (e.g. user interactions with social media content, sales conversion rates, etc.) on a single dashboard, and generate reports on key performance metrics, customer insights, or market insights?
🟡 Answer: ○ Yes [Next: Q9] ○ No [Next: Q9]
Q9 🟡 Preferred - Multi-Language Support
Main Question: Can your solution support content generation or market research in more than ONE language, other than English (e.g. Simplified/Traditional Mandarin, Bahasa Melayu, Tamil, etc)?
🟡 Answer: ○ Yes [Next: Q10] ○ No [Next: Q10]
Q10 🟡 Preferred - Safeguards against IP infringement
Main Question: Does your solution include in-built safeguards against IP infringement (e.g. Plagiarism Checker)?
🟡 Answer: ○ Yes [Next: Q11] ○ No [Next: Q11]
Q11 🟡 Preferred - Project Moonshot Evaluation
Main Question: Has your solution undergone evaluation by Project Moonshot?
Project Moonshot Information: Project Moonshot is a LLM Evaluation Toolkit, designed to integrate benchmarking, red teaming and testing baselines. It helps developers, compliance teams, and AI system owners manage LLM deployment risks by providing a seamless way to evaluate their applications' performance, both pre- and post-deployment. More information on Project Moonshot is provided at https://aiverifyfoundation.sg/project-moonshot/
🟡 Answer: ○ Yes [Next: Q12] ○ No [Next: Q13]
--
Q12 🔴 Mandatory Follow-up - Project Moonshot Evaluation - Elaboration
This question appears only if you answered "Yes" to Q11
Main Question: Please provide the report generated by Project Moonshot upon completion of the evaluation, where vendors are required to test their Gen AI system with the benchmarks stated below, which are available on Project Moonshot:
Required Benchmarks: i. MLCommons AI Safety Benchmark - Hate ii. Bias Benchmark for QA (BBQ) iii. UCI Adult Dataset
Complete the Moonshot testing form: https://form.gov.sg/6699c08bfc8b1217e4d6662e
Click "Yes" to proceed after you have uploaded the report and completed the form.
🔴 Answer: ○ Yes [Next: Q13] ○ No [⚠️ Cannot Proceed]
Upload Supporting Document Required: [File Upload] Text Elaboration Required: [Text Box for Description/Details]
Q13 🔴 Mandatory - Business Data Extraction
Main Question: Can your solution enable SMEs to efficiently extract business data in various discrete formats such as CSV, XLSX, XML, and TSV?
🔴 Answer: ○ Yes [Next: Q14] ○ No [⚠️ Cannot Proceed]
Q14 🟡 Preferred - Personal Data Collection
Main Question: Does your digital solution collect, use, disclose, process or dispose personal data?
🟡 Answer: ○ Yes [Next: Q15] ○ No [Next: Q17]
--
Q15 🔴 Mandatory Follow-up - Personal Data Protection
This question appears only if you answered "Yes" to Q14
Main Question: Can your solution demonstrate compliance with the following Personal Data Protection requirements?
Compliance Requirements: Digital solutions that collect, use, disclose, process or dispose personal data should incorporate features that support the obligations under the Personal Data Protection Act (2020).
To comply with this requirement, you MUST complete the Personal Data Protection Requirements form at https://go.gov.sg/pdp.
🔴 Answer: ○ Yes [Next: Q16] ○ No [⚠️ Cannot Proceed]
Q16 🔴 Mandatory - Vulnerability Assessment/Penetration Testing (VA/PT)
Main Question: Has your solution undergone a comprehensive security vulnerability assessment/penetration testing (VA/PT) conducted by a qualified third-party within the last 12 months?
Scope Requirements: The scope of the VA/PT must cover network security; application security; data protection measures and access control (if applicable); API security testing (if applicable); Cloud security configuration review (if applicable). Specifically, for web application security, the scope must cover minimally all OWASP Top 10 vulnerabilities.
Submission Requirements: Please submit the VA/PT report (dated maximum 1 year from the checklist submission date). The VA/PT Report must include Executive summary; Detailed findings and risk ratings; Remediation recommendations; Evidence of vulnerability fixes or mitigation plans; Testing methodology used; Scope of assessment; Assessor's qualifications and certifications.
If you are the reseller of the solution, please obtain the VA/PT report from your product principal. SOC 2 Type II report can be accepted if the detailed technical vulnerability assessment results are part of the SOC2 Type II scope.
Qualified Third-party Definition: [1] Qualified third-party refers to: CREST-certified companies [https://www.crest-approved.org/members/] or companies with security professional with relevant CREST certifications; Security professionals with recognised certifications such as: Offensive Security Certified Professional (OSCP); EC-Council Certified Penetration Testing Professional (CPENT); GIAC Penetration Tester (GPEN); or other equivalent industry-recognised certifications.
Click "Yes" to confirm you have completed the instructions.
🔴 Answer: ○ Yes [Next: Q17] ○ No [⚠️ Cannot Proceed]
Date of Issue Required: [Date Field] Upload Supporting Document Required: [File Upload] Text Elaboration Required: [Text Box for Description/Details]
Q17 🟡 Preferred - Cybersecurity Compliance - Cyber Essentials Mark (CEM)
Main Question: Are you the Product Principal of the solution that you are submitting for pre-approval?
🟡 Answer: ○ Yes [Next: Q18] ○ No [Next: Q20]
--
Q18 🟡 Preferred - CEM for Product Principal
This question appears only if you answered "Yes" to Q17
Main Question: Has your organisation achieved CSA Cyber Essentials for ICT Vendor Mark certification or equivalent recognised cybersecurity certifications (including but not limited to Cyber Trust Mark or ISO27001) that validate the implementation of appropriate security controls against common cyber threats in your organisation and the solution you are submitting for pre-approval?
Requirements: Vendors are encouraged to comply at application and are required to meet this requirement by the Annual Review, where it will be assessed as mandatory.
Note: For more information on Cyber Essentials mark, please refer to https://www.csa.gov.sg/cyber-essentials/
🟡 Answer: ○ Yes [Next: Q19] ○ No [Assessment Finished]
--
Q19 🔴 Mandatory Follow-up - CEM for Product Principal - Elaboration
This question appears only if you answered "Yes" to Q18
Main Question: Please specify the following information:
Required Information: i. The certificate demonstrating your organisation has attained Cyber Essentials for ICT Vendors i. The cybersecurity certification the organisation has met ii. The scope of the certification
Please also upload a copy of the Certification and indicate the Certification Issuance Date in the date field.
Click "Yes" to confirm you have completed the instructions.
🔴 Answer: ○ Yes [Assessment Finished] ○ No [⚠️ Cannot Proceed]
Date of Issue Required: [Date Field] Upload Supporting Document Required: [File Upload] Text Elaboration Required: [Text Box for Description/Details]
Q20 🟡 Preferred - CEM for Resellers
This question appears only if you answered "No" to Q17
Main Question: Has your organisation achieved CSA Cyber Essentials Mark certification or equivalent recognised cybersecurity certifications (including but not limited to Cyber Trust Mark or ISO27001) that validate the implementation of appropriate security controls against common cyber threats in your organisation and the solution you are submitting for pre-approval?
Requirements: Vendors are encouraged to comply at application and are required to meet this requirement by the Annual Review, where it will be assessed as mandatory.
Note: For more information on Cyber Essentials mark, please refer to https://www.csa.gov.sg/cyber-essentials/
🟡 Answer: ○ Yes [Next: Q21] ○ No [Assessment Finished]
--
Q21 🔴 Mandatory Follow-up - CEM for Resellers - Elaboration
This question appears only if you answered "Yes" to Q20
Main Question: Please specify the following information:
Required Information: i. The cybersecurity certification the organisation has met ii. The scope of the certification
Please also upload a copy of the Certification and indicate the Certification Issuance Date in the date field.
Click "Yes" to confirm you have completed the instructions.
🔴 Answer: ○ Yes [Assessment Finished] ○ No [⚠️ Cannot Proceed]
Date of Issue Required: [Date Field] Upload Supporting Document Required: [File Upload] Text Elaboration Required: [Text Box for Description/Details]
Preparing for submission?
Your submission should contain screenshots and write-ups that clearly demonstrate compliance with each mandatory requirement sub-point. Contact us if you need help.
Last updated