E-loyalty & Marketing Automation

Manage their customers through membership and loyalty program. Companies may set up campaigns or event-based marketing, and promotions. The e-loyalty CRM solution offers loyalty rewards, discounts, and other special incentives designed to reward customer's repeat business.

Please review all requirements. Your solution must meet all 🔴 mandatory requirements to qualify.

S/No.	Requirements
7.01🔴	Can your solution allow for cloud based, mobile based and/or web-based usage? Note: Definition of E-loyalty & Marketing Automation The solution allows companies to manage their customers through membership and loyalty program. Companies may set up campaigns or event-based marketing, and promotions. The e-loyalty CRM solution offers loyalty rewards, discounts, and other special incentives designed to reward customer's repeat business. [1] The funding support for this category is only for the functions stated in below requirements. [2] For avoidance of doubt, functions not defined in the solution category should be no more than 30% of the solution, and are not eligible for PSG support.
7.02🔴	E-loyalty Customer App Does your solution come with a E-loyalty Customer App Module which allows the end users to perform the following functions? a. sign up new members with easy access to terms and conditions b. members profile self-service c. members PDPA opt in/opt out d. members loyalty tracking/redemption (Not limited to points, cashback, prepaid items, stamps, vouchers management, purchase history) e. members rewards catalog f. members purchase submission g. news, promotion and notifications
7.03	E-loyalty Customer App (Other functions) a. referral program b. gamifications c. customer feedback forms submission and tracking d. customer survey forms e. members contract access f. deals locator g. Sale of Digital Vouchers h. Support Paid Membership program i. Support Multi Tier Membership
7.04🔴	E-loyalty Admin Console Does your solution come with an Admin Module which allows the end users to perform the following functions? a. membership management b. loyalty management (Not limited to points, cashback, prepaid items, stamps, vouchers management) with ability to establish tiers, adjustments to loyalty items c. rewards catalog management d. news and notifications management
7.05🔴	Marketing Management Does your solutions comes with Campaign Module which allows company to perform the following functions; a. Set up /edit one -time Campaigns to target members via email or SMS with segmentation and scheduling options b. Set up/ edit automated campaigns to target members via email or SMS with segmentation and scheduling options (ie. Auto -Triggering Birthdays messages to members during members birthday, Auto triggering reminder messages to members who have not been visiting for more than x number of months c. Email template or SMS template builder to design and create campaign messages. e. Tracking of Campaign performance such as Open rate, click through rate etc. Note: [1] SMS charges will not be supported by grant.
7.06🔴	Dashboard and reports Does your solution come with dashboard and reports module which allows company to perform the following functions? a. setup/edit of dashboards b. list of reports related to Membership (eg. customer analysis report) c. list of reports related to Loyalty (eg. redemption history report) d. list of reports related to Promotions (eg. campaign outcome reports, ROI report)
7.07🔴	Analytics and recommendations Does your solution come with analytics and recommendation function which allows company to perform the following functions a. understands customer behaviour (e.g. purchases, click through, browsing history) b. recommends targeted marketing based on customer behaviour (eg. personalised rewards, personalised discounts, targeted notifications, targeted emails) Note: [1] Vendors with enquiries or interest to acquire a recommendation engine can contact [email protected]
7.08🔴	Has your company engaged a qualified 3rd party to conduct a security vulnerability assessment of your solution in the last 12 months? If you are a reseller of the solution, please verify with your product principal that they have conducted a security vulnerability assessment of their solution by a qualified 3rd party in the last 12 months. If Yes, please indicate the name of the 3rd party assessor and date of the assessment test in the comment field. Note: [1] Qualified 3rd party include Cybersecurity companies accredited under Accreditation@SGD Programme； CREST-Certified companies or companies with equivalent certifications. Example of equivalent certifications can include, but not limited to: Offensive Security Certified Professional (OSCP); EC-Council Certified Security Analyst (ESCA [V10]); GIAC Penetration Tester (GPEN) and etc [2] Vendors need to submit vulnerability assessment report (dated maximum 1 year ago from checklist submission date) in the online submission portal. The submission will be rejected if vendors are unable to provide this documentation within 1 month from checklist submission date. [3] Vendors who cannot fulfil point [1] and [2] will be rejected
7.09	Does the solution has an open API, which can be used to integrate with other systems (such as mobile ordering, self ordering kiosk, POS)

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Your submission should contain screenshots and write-ups that clearly demonstrate compliance with each mandatory requirement sub-point. Contact us if you need help.