Digital Marketing Packages

Combine various vendor-provided marketing services including Search Engine Optimisation (SEO), Search Engine Marketing (SEM), and Social Media Marketing to enhance brand visibility, drive website traffic, and boost revenue generation through targeted digital campaigns.

Please review all requirements. Your solution must meet all 🔴 mandatory requirements to qualify.

S/No.	Requirements
14.01🔴	Track Record in Digital Marketing Do you meet the minimum track records required? Have you completed at least 10 digital marketing projects in the past year where the scope of work is at least 3 months per project and include digital marketing services such as SEO, SEM, SMA, SMM? If you answer yes, please submit the 10 project list in this format and name the file "Track Record.xlsx": Final Invoice Date Project Duration Customer Name Project Value Services Rendered otherwise, please do not proceed to the next question.
14.02🔴	Digital Marketing Needs Analysis Does your service include a robust methodology for the assessment of SME’s current state of digital presence, business needs and digital assets in consultation with the SME? Note: [1] Ideally this solution is targeted at SMEs new to digital marketing and intend to market their products/services better online [2] Vendor is not required to fill up these work sheets (Cyber Security, Personal Data Protection, Data Analytics, Internet of Things) if not applicable [3] Vendor can submit all the additional documents under "Other supporting documents" Please describe how your solution can meet this requirement • Provide documentation to showcase the methodology or plan for needs analysis and current state assessment • Include number of man-hours/number of staff committed per SME for the whole project, supported by past case studies *Actual needs analysis to be submitted in the final Project Report. Do note that the documents submitted are to be vendors’ benchmark for quality. Files to be submitted instead of writing the content in this comment box: 1) 14.1 Digital Marketing Needs Analysis Methodology --- this document should contain a methodology of needs analysis --- it should also briefly explain in details the different steps/stages in the methodology, demonstrating the assessment of SME’s business needs and current state of digital presence and digital assets 2) 14.1 Digital Marketing Needs Analysis - Portfolio ---- this document should be a real portfolio and a document that the customer will receive ---- it should include assessment of SME’s business needs and current state of digital presence and digital assets
14.03🔴	Digital Marketing Strategy Development a) Does your package facilitate the creation of a digital marketing strategy/roadmap that will help generate leads/brand awareness online? Key components of the strategy should include: o Objectives o KPIs o Target audience o Budget o Proposed brand angle/positioning o Creation of digital assets o Client engagement framework b) Does your strategy include these items below? o Digital marketing strategy should include a client engagement framework that covers close discussion and consultation with SME, allowing SME to understand basic digital marketing concepts through the process o Strategy should include a client engagement plan that outlines expected lead times, monthly capacity, key milestones, expected client involvement. Eg. Project plan. o Strategy should include conflict resolution framework to manage and resolve potential conflicts, and improve client satisfaction Please describe how your solution can meet this requirement • Provide documentation to showcase the methodology or plan for the development of the digital marketing strategy. • Provide a client engagement framework that outlines regular client engagement and conflict management. • Objectives, KPIs (KPIs based on ROAS or equivalent proxies to determine ROI), Target audience, Budget, Proposed brand angle/positioning, Creation of digital assets, Client engagement framework (discussion with SME, expected timeline and client involvement etc) *Actual digital marketing strategy report for SMEs to be submitted in the final Project Report. Do note that the documents submitted are to be vendors’ benchmark for quality. Files to be submitted instead of writing the content in this comment box: 1) 14.2 Digital Marketing Strategy Development --- this document should contain a methodology of strategy development, client engagement framework, client engagement plan, and conflict resolution framework --- it should also briefly explain in details the different steps/stages in the methodology, demonstrating the key digital marketing strategy components and supporting examples from past portfolios. Client engagement plan - apart from the detail explanation, to also submit a real project plan of past portfolio Conflict resolution framework - apart from the detail explanation, to submit a customer fronting document where customer is aware of the contact number, designation, name of the management personels for issues escalation. 2) 14.2 Digital Marketing Strategy Development - Portfolio ---- this document should be a real portfolio and a document that the customer will receive ---- it should include the components mentioned in 14.2 Digital Marketing Strategy Development
14.04🔴	Digital Marketing Campaigns a) Does your package include the execution of at least 2 digital marketing campaigns? Examples of possible digital marketing campaign include and not limited to: o Social media campaigns (e.g. Facebook, Instagram Ads) o Search Engine Optimisation (SEO), Search Engine Marketing (SEM) o In-platform campaigns, Ad campaigns, Livestream b) Does your digital marketing campaign commit to certain KPI/ROI? Examples of KPI/ROI include: o ROAS (sales revenue), Number of leads generated, Impressions, and engagements c) Does your package include the utilisation of analytics tools, software and platform for campaign performance tracking and optimisation? Examples include: o Google analytics and relevant plugins, Facebook analytics Note: The following items should be excluded from the package and vendors should not advertise or market any non-supportable items for free - Advertising cost e.g. ppc, ad buy on online or offline platforms, buying likes, influencer fees, including management fee of ad buy* - Outbound marketing costs e.g. outsourced telemarketing services, email subscriptions, purchase of marketing database - Third-party website hosting, maintenance, SSL costs - Purchase of hardware e.g. for livestreaming - Third-party training courses *Advertising is part of the package, but its related costs are not supportable by the grant and shall be borne by SMEx Please provide a detailed write up of the services rendered for campaign execution • Provide proposal for digital marketing campaign packages with agency’s target ROAS (or equivalent proxies to demonstrate ROI). The packages can be specific to SME target segment/industries and should be supported by samples of past work. The packages should also indicate clear timelines. • Digital marketing packages should include creation of digital assets with detailed breakdown of each unit of item • Demonstration of past KPI achieved such as ROAS (or equivalent) with supporting examples from past portfolios • Please use this Excel file to submit your packages. You may create up to 5 packages. Please provide a campaign report* with the key components below with supporting examples from past portfolios • Campaign details • Campaign outcomes based on objectives and KPIs • Review and recommendations based on analysis of campaign data. Methodology or plan to facilitate the review process should be outlined below in 14.4 Please provide samples of documents that can verify work done. Examples include: • Verifiable proof of campaign (ad-spend invoice number, live link to or screenshot of campaign, unique company identifier, campaign period/duration) • Screenshot of tracked metrics and source of data e.g. on FB analytics or Google analytics) *Actual campaign report for SMEs and verification of work done to be submitted in the final Project Report. Do note that the documents submitted are to be vendors’ benchmark for quality. Please submit your packages in a separate document named as 14.04 Annex 3.xls and provide your detailed writeup in this document instead of this comment box
14.05🔴	Review and Recommendation a) Does your package include review of digital marketing strategy and campaign performance results, with a plan for improvement? b) Does your package utilise data analytics to provide recommendations to improve SME’s online presence or sales? o SME should be involved in the review of campaign data and understand how data is used to inform business decisions c) Will your package facilitate the handover of digital assets and strategy documents? o Vendor should assist to handover Ad accounts to SMEs upon project completion Please describe how your solution can meet this requirement. • Provide documentation to showcase the methodology or plan to facilitate the review and recommendation process • Provide documentation to showcase the plan for handover, and include a checklist of items(with customer sign off) to be transferred to the SME Review and recommendation component to be submitted as part of the campaign report (as outlined in 14.3). Do note that the documents submitted are to be vendors’ benchmark for quality. Please name your document 14.4 Review and Recommendation and provide your detailed writeup in this document instead of this comment box.
14.06🔴	Digital Assets Creation Does your package include creation of necessary digital assets? o Examples of digital assets include banners, content posts, photographs and videos Please describe how your solution can meet this requirement. • Provide sample digital content to be created based on past portfolio Digital assets should be handed over to the SME and submitted for verification at claims. Do note that the documents submitted are to be vendors’ benchmark for quality. Please name your document 14.5 Digital Assets Creation
14.07	Leads Management Development and Integration a) Does your package include development of processes to improve SME’s conversion of leads generated from their online channels? b) Does your package provide recommendations and training on best practices in leads management? Note: third-party training cannot be packaged into Annex 3 packages If you selected Yes, please describe how your solution can meet this requirement • Provide documentation to showcase the methodology or plan to facilitate the development of suitable leads management process, supported by examples from past case studies • Provide documentation to outline process of handover/integration including a training document or guide for the SME • Collate the documents and name this file as LeadsMgmtProcess.PDF Actual report of work done for leads management processes as well as training documents to be submitted in the final project report. Do note that the documents submitted are to be vendors’ benchmark for quality.
14.08	Package Solution Segmentation Does your package solution cater to a specific SME segment? - Examples of SME segmentation include: by industry, size, needs, B2B/B2C, digital maturity etc. - Does your package solution meet the specific needs of the particular SME segment? If you selected Yes, please describe how your solution can meet this requirement • Illustrate which of the proposed packages are intended for the specific SME segment, with details on the specific needs of the particular SME segment. Proposed packages should be supported samples of past work • Provide agency’s target ROI (e.g. ROAS or equivalent proxies), supported by past portfolio, and indicate metrics to be tracked • Collate the documents and name this file as SpecificSMESegment.PDF
14.09	Mandatory to provide a response AI Features Does your solution incorporate artificial intelligence to generate output, identify items, or provide recommendations based on training models, providing benefits such as enhanced efficiency, improved accuracy, personalised recommendations, cost savings, and data-driven insights tailored for SMEs, with the ultimate goal of enhancing operational efficiency and / or decision-making?

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Your submission should contain screenshots and write-ups that clearly demonstrate compliance with each mandatory requirement sub-point. Contact us if you need help.