# Digital Marketing Packages Combine various vendor-provided marketing services including Search Engine Optimisation (SEO), Search Engine Marketing (SEM), and Social Media Marketing to enhance brand visibility, drive website traffic, and boost revenue generation through targeted digital campaigns. **Instructions** * This page helps you prepare "*Solution Requirements*" section in Vendor Management Portal and you will see the exact questions and flow. * 🔴 **Mandatory questions:** Must answer "Yes" to continue * 🟡 **Preferred questions:** Can answer either way and continue * Follow the question flow as indicated ### Q1 🔴 Mandatory - Digital Marketing Evaluation Report **Main Question:** Do you provide a comprehensive Digital Marketing Evaluation Report named \[Evaluation Report.pdf]? The document MUST include the following sections with the section headers: **Required Sections:** 2. Digital Marketing Packages Requirement 3. Digital Marketing Needs Analysis 4. Digital Marketing Strategy Development 5. Digital Marketing Campaigns 6. Digital Assets Creation 7. Review and Recommendation 🔴 **Answer:** ○ Yes \[Next: Q2] ○ No \[⚠️ Cannot Proceed] **Text Elaboration Required:** \[Text Box for Description/Details] *** ### Q2 🔴 Mandatory - Digital Marketing Packages Requirement **Main Question:** Does your evaluation report contain a section called "Digital Marketing Packages Requirement" that follow the structure below? **Package Requirements:** Each campaign must specify: a. Scope of work * Each Digital Marketing campaign must be listed as an individual line item in the pricing package b. Target KPIs (Each package MUST consist of at least 1 Revenue Centric KPI in the form of ROAS or leads increase target) c. Digital assets with specific quantities (e.g., "6 social media posts, 4 blog articles, 2 infographics") * Vendors are not allowed to use "up to" X digital assets * Vendors may use specific deliverables (i.e. 6 blog posts) or range (i.e. 5-7 blog posts) d. Review and recommendations e. Handover checklist documentation **Exclusions:** Note: The following items should be excluded from the package and vendors should not advertise or market any non-supportable items for free. \[1] Advertising cost e.g. ppc, ad buy on online or offline platforms, buying likes, influencer fees, including management fee of ad buy\* \[2] Outbound marketing costs e.g. outsourced telemarketing services, email subscriptions, purchase of marketing database \[3] Third-party website hosting, maintenance, SSL costs \[4] Purchase of hardware e.g. for livestreaming \[5] Third-party training courses \*Advertising is part of the package, but its related costs are not supportable by the grant and shall be borne by SME 🔴 **Answer:** ○ Yes \[Next: Q3] ○ No \[⚠️ Cannot Proceed] *** ### Q3 🔴 Mandatory - Digital Marketing Needs Analysis **Main Question:** Does your evaluation report contain a section called "Digital Marketing Needs Analysis" that follow the structure below? **Evaluation Criteria:** Sample Portfolio showing your assessment methods of SMEs: 1. Business needs (e.g. questionnaires covering budget, goals, competitors, SWOT, gap analysis, etc.) 2. Digital presence (e.g. website audit, social media analysis) 3. Digital assets (e.g. brand guides, images, post, etc.) 🔴 **Answer:** ○ Yes \[Next: Q4] ○ No \[⚠️ Cannot Proceed] *** ### Q4 🔴 Mandatory - Digital Marketing Strategy Development **Main Question:** Does your evaluation report contain a section called "Digital Marketing Strategy Development" that follow the structure below? **Strategy Requirements:** a. Does your packages involve methodology or plan for the development of the digital marketing strategy? b. Does your proposed solution support the development and implementation of a comprehensive digital marketing strategy? (Key components of the strategy should include: Objectives, KPIs, Target Audience, Budget, Creation of digital assets, client engagement plan \[project activity with timeline] ) c. Do you have a structured conflict resolution framework in place to manage disputes and enhance client satisfaction? **Key Components:** Key components of the strategy should include: Objectives, KPIs, Target Audience, Budget, Creation of digital assets, client engagement plan \[project activity with timeline]. **Evaluation Criteria:** 1. Methodology or plan (Eg: communication plan with SME, tools that identifies what is needed for the campaign) 2. Sample portfolio with service-specific tables (one each for SEO, social media, etc.) showing all above components given in (b). 3. Conflict resolution Framework: i. Escalation process and contact details (where customer is aware of the contact number, designation, name of the management personnel for issues escalation) ii. Revision limits iii. Refund policy 🔴 **Answer:** ○ Yes \[Next: Q5] ○ No \[⚠️ Cannot Proceed] *** ### Q5 🔴 Mandatory - Digital Marketing Campaigns **Main Question:** Does your evaluation report contain a section called "Digital Marketing Campaigns" that follow the structure below? **Campaign Requirements:** a. Do you execute at least 2 digital marketing campaigns? Example: * Social Media Advertising (SMA) (e.g. Facebook, Instagram, TikTok Ads) * Search Engine Optimisation (SEO), Content Marketing, Influencer Marketing, E-mail Marketing, Search Engine Marketing (SEM), Social Media Marketing (SMM) * In-platform campaigns, Ad campaigns, Livestream b. Do you set measurable KPIs targets for campaigns? (e.g. ROAS, leads, engagement, CTR etc ) c. Do you use analytics tools to track and optimise campaigns? (e.g. Google Analytics, Facebook Analytics) **Evaluation Criteria:** Submit campaign report for all the services with supporting examples from past portfolios, each including: 1. Campaign Details with timeline, list out digital assets created for the campaign 2. Campaign outcome-based on objectives and KPIs 3. Variable proof of campaign: Provide campaign proof showing screenshots, live links, campaign period and ad spent invoice, plus analytics reports with performance data from platforms like Facebook, Google Analytics etc. showing unique company identifier 🔴 **Answer:** ○ Yes \[Next: Q6] ○ No \[⚠️ Cannot Proceed] *** ### Q6 🔴 Mandatory - Digital Assets Creation **Main Question:** Does your evaluation report contain a section called "Digital Assets Creation" that follow the structure below? **Asset Requirements:** a. Does your package include creation of necessary digital assets? Examples of digital assets include banners, content posts, photographs and videos. **Evaluation Criteria:** 1. Submit evidence of implemented digital assets (in form of screenshots, URL etc) you created for each of the campaign types offered in the "Digital Marketing Packages Requirement" section 🔴 **Answer:** ○ Yes \[Next: Q7] ○ No \[⚠️ Cannot Proceed] *** ### Q7 🔴 Mandatory - Review and Recommendation **Main Question:** Does your evaluation report contain a section called "Review and Recommendation" that follow the structure below? **Review Requirements:** a. Do you review campaign performance and use data analysis to provide improvement recommendations for SME's online presence or sales? b. Do you provide complete handover of digital assets, strategy documents, and ad accounts to SMEs upon project completion? **Evaluation Criteria:** 1. Review and recommendation for all the campaigns based on analysis of campaign data. 2. Handover checklist with details of reports, passwords, accounts, digital assets etc with proper sign off between two parties. 🔴 **Answer:** ○ Yes \[Next: Q8] ○ No \[⚠️ Cannot Proceed] *** ### Q8 🟡 Preferred - Leads Management **Main Question:** Does your package include: a. Development of processes to improve SME's conversion of leads generated from their online channels b. Recommendations and training on best practices in leads management Note: Third-party training cannot be packaged into Annex 3 packages. 🟡 **Answer:** ○ Yes \[Next: Q9] ○ No \[Next: Q10] \-- ### Q9 🔴 Mandatory Follow-up - Leads Management - Elaboration *This question appears only if you answered "Yes" to Q8* **Main Question:** Please elaborate on the processes for improving SMEs' conversion of generated leads, as well as the recommendations and training on best practices in lead management that your package provides. Click "Yes" to confirm you have completed the instructions. 🔴 **Answer:** ○ Yes \[Next: Q10] ○ No \[⚠️ Cannot Proceed] **Text Elaboration Required:** \[Text Box for Description/Details] *** ### Q10 🟡 Preferred - SME Segmentation **Main Question:** Does your package solution cater to a specific SME segment and meet their specific needs? Examples of SME segmentation include: by industry, size, needs, B2B/B2C, digital maturity etc. 🟡 **Answer:** ○ Yes \[Next: Q11] ○ No \[Next: Q12] \-- ### Q11 🔴 Mandatory Follow-up - SME Segmentation - Elaboration *This question appears only if you answered "Yes" to Q10* **Main Question:** Please elaborate on how your package solution cater to and meet the needs of the particular SME segment (e.g. by industry, size, B2B/B2C, digital maturity, etc.) Click "Yes" to confirm you have completed the instructions. 🔴 **Answer:** ○ Yes \[Next: Q12] ○ No \[⚠️ Cannot Proceed] **Text Elaboration Required:** \[Text Box for Description/Details] *** ### Q12 🟡 Preferred - AI Features **Main Question:** Does your solution incorporate AI in your core features and functions? 🟡 **Answer:** ○ Yes \[Next: Q13] ○ No \[Next: Q14] \-- ### Q13 🔴 Mandatory Follow-up - AI Features - Elaboration *This question appears only if you answered "Yes" to Q12* **Main Question:** Describe your AI feature and its benefits. Examples are: **Feature Examples:** a. Generate output, identify items, or provide recommendations based on training models to improve decision-making b. Recognise text, images to shorten time taken for manual inputs of forms c. Others, please specify Click "Yes" to confirm you have completed the instructions. 🔴 **Answer:** ○ Yes \[Next: Q14] ○ No \[⚠️ Cannot Proceed] **Text Elaboration Required:** \[Text Box for Description/Details] *** ### Q14 🟡 Preferred - Cybersecurity Compliance - Cyber Essentials Mark (CEM) **Main Question:** Are you the Product Principal of the solution that you are submitting for pre-approval? 🟡 **Answer:** ○ Yes \[Next: Q15] ○ No \[Next: Q17] \-- ### Q15 🟡 Preferred - CEM for Product Principal *This question appears only if you answered "Yes" to Q14* **Main Question:** Has your organisation achieved CSA Cyber Essentials for ICT Vendor Mark certification or equivalent recognised cybersecurity certifications (including but not limited to Cyber Trust Mark or ISO27001) that validate the implementation of appropriate security controls against common cyber threats in your organisation and the solution you are submitting for pre-approval? **Requirements:** Vendors are encouraged to comply at application and are required to meet this requirement by the Annual Review, where it will be assessed as mandatory. **Note:** For more information on Cyber Essentials mark, please refer to 🟡 **Answer:** ○ Yes \[Next: Q16] ○ No \[Assessment Finished] \-- ### Q16 🔴 Mandatory Follow-up - CEM for Product Principal - Elaboration *This question appears only if you answered "Yes" to Q15* **Main Question:** Please specify the following information: **Required Information:** i. The certificate demonstrating your organisation has attained Cyber Essentials for ICT Vendors i. The cybersecurity certification the organisation has met ii. The scope of the certification Please also upload a copy of the Certification and indicate the Certification Issuance Date in the date field. Click "Yes" to confirm you have completed the instructions. 🔴 **Answer:** ○ Yes \[Assessment Finished] ○ No \[⚠️ Cannot Proceed] **Date of Issue Required:** \[Date Field]\ **Upload Supporting Document Required:** \[File Upload]\ **Text Elaboration Required:** \[Text Box for Description/Details] *** ### Q17 🟡 Preferred - CEM for Resellers *This question appears only if you answered "No" to Q14* **Main Question:** Has your organisation achieved CSA Cyber Essentials Mark certification or equivalent recognised cybersecurity certifications (including but not limited to Cyber Trust Mark or ISO27001) that validate the implementation of appropriate security controls against common cyber threats in your organisation and the solution you are submitting for pre-approval? **Requirements:** Vendors are encouraged to comply at application and are required to meet this requirement by the Annual Review, where it will be assessed as mandatory. **Note:** For more information on Cyber Essentials mark, please refer to 🟡 **Answer:** ○ Yes \[Next: Q18] ○ No \[Assessment Finished] \-- ### Q18 🔴 Mandatory Follow-up - CEM for Resellers - Elaboration *This question appears only if you answered "Yes" to Q17* **Main Question:** Please specify the following information: **Required Information:** i. The cybersecurity certification the organisation has met ii. The scope of the certification Please also upload a copy of the Certification and indicate the Certification Issuance Date in the date field. Click "Yes" to confirm you have completed the instructions. 🔴 **Answer:** ○ Yes \[Assessment Finished] ○ No \[⚠️ Cannot Proceed] **Date of Issue Required:** \[Date Field]\ **Upload Supporting Document Required:** \[File Upload]\ **Text Elaboration Required:** \[Text Box for Description/Details] {% hint style="info" %} **Preparing for submission?** Your submission should contain screenshots and write-ups that clearly demonstrate compliance with each mandatory requirement sub-point. [Contact us](https://form.gov.sg/68117f6fa667a54847523fd2) if you need help. {% endhint %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. 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